Overview: I have spent the past few years commercializing technology and establishing strategies for a new business. The following describes my thought process for generating a new product. This process is ideal for situations where there is IP, grant money, or another basis for technology (perhaps your skills and background in a particular area) that you…
Welcome
Welcome to the JustinMcClellan.com! Maintaining this occasionally as a place to post projects, business/management concepts and other thoughts. Be sure to also visit my LinkedIn profile as well as my consulting firm Integracer Consulting. Thanks for visiting.
New 2.6gal Planted Aquarium
My newest tank. I have been away from the hobby for ~10 yrs but good to be back. We spent some time in the country this spring and my son loved playing in the streams and river, catching trout fry and tadpoles, and seeing baby toads moving from pond to forest. As we were approaching…
Sourdough Bread: Baking
Assuming you have grown your own sourdough starter, you are now on your way to a delicious boule of bread! I follow Jim Lahey’s no-kneed recipe for bread but I substitute my starter for the yeast and I subtract our 100gm and 1/2 cup of water for the flour and water in the starter. The…
Sales Primer and the Decision Making Unit
I am a terrible sales guy, at least that is the story I typically sell to people. I am not going to try to discuss how to be a great sales person, I just don’t have those answers. This is intended as a primer for entrepreneurs to help you understand the sales process and the…
Prove the Technology and the Market
At this point, you are feeling good about the problem opportunity and market you are going after. You have a good understanding of the customer and can give your elevator pitch confidently. What you likely don’t have is significant funding to get this venture off the ground! The key is getting the concept de-risked so that you…
Refined Business Models and Business Plans
You are now well on your way to product/market fit and have an initial elevator pitch in hand to bring to investors. The first thing they are going to ask you about is how you plan to make money. You should have some ideas on what the business model should look like but now it is…
Refine The Value Proposition and Craft an Elevator Pitch
As an entrepreneur or product manager, no doubt you have identified a market problem to solve, gained knowledge of who the customer is, and come up with a solution they likely will value. The work is not over though, you want to continue to engage the customer-base and get course correction as you push ahead. Customer surveys…
Sourdough Bread: Starter
A few years back I started making sourdough bread. The key to sourdough is growing your own yeast culture: starter. This starter is then used in place of store-bought instant yeast. The starter combined with a rustic style of fermenting the bread for 12-18 hours imparts a distinct sour flavor to the dough. First you must create…
Solution Development: What is the product, is this a good opportunity, is there business model?
Solution Development: What is the product, can we make a business model work, is this a good opportunity? At this point you have come up with a small number of promising problem opportunities. You have connected with potential customers and built a better understanding of their needs and how they perceive value. It is now time to define…
Customer Surveys and Problem Refinement
You have now identified some promising problems you feel your venture can address. The next focus is now on refining the problem with additional research and by talking to potential customers. The first step should be to do a lot of Googling. Look for white papers, articles in trade publications, check company annual reports. You…
Problem Identification and Brainstorming
As I stated in my first post on technology business development and commercialization, no one likes change. That includes buying, implementing, and adjusting to your product or service. People are busy and will not prioritize learning about your offering and deciding to proceed with a purchase. To ensure rapid adoption (or any adoption for that matter), you need…