Posts – JustinMcClellan.com

Latest Posts

Categories

Technology Business Development Process

Introduction: I have spent the past several years leading commercialization, portfolio strategy, and capture execution across complex aerospace and advanced technology programs. The following describes a repeatable framework for identifying, qualifying, and scaling new product and platform opportunities. This process…
What My Garden Taught Me About AI

When I moved out of the city, one of the biggest benefits of having a yard was the ability to grow a real garden. I had tried growing blueberries on a city balcony, with limited success. But after moving to…
Product vs. Platform: Where Long-Term Value Is Actually Won

Most business development teams focus on selling products. A product sale is a transaction. It may lead to repeat orders, upgrades, or adjacent work, but it is rarely as durable as winning position on a major aircraft platform. A platform…
Proving the Technology and the Market — De-Risking the Venture

At this point, you have selected a problem, validated the customer, defined a solution, and can articulate a clear value proposition and give an elevator pitch. What you likely do not have is significant investment. The objective now is to…
Business Model Refinement — How This Actually Makes Money

At this stage, you are approaching product/market fit. You have a defined problem, a validated customer, a solution concept, and a working elevator pitch. The next question—especially from investors—is simple: How do you actually make money? You likely already have…
Value Proposition & Elevator Pitch — Making It Clear and Sellable

At this stage, you have identified a real problem, validated it with customers, and defined a solution that can address it. The work is not done. You now need to refine how that value is articulated and test whether it…
Solution Development — Defining the Product, Model, and Viability

At this stage, you have a small number of validated problem opportunities and a working understanding of the customers, their pain points, and how they perceive value. Now the task is to define a solution that can solve, reduce, or eliminate…
Customer Discovery — Validating and Refining the Problem

At this stage, you have identified several promising problems. The objective now is to validate, refine, and quantify those problems through structured research and direct customer engagement. This is where most opportunities either become real—or fall apart. Start With Structured…
Problem Selection — Finding Opportunities That Matter

As discussed previously, organizations resist change. That includes buying, implementing, and adapting to your product or service. People are busy, budgets are constrained, and new solutions introduce risk. To drive adoption, you must identify a problem that is sufficiently painful,…
Structured Ideation — Post-Up Sessions

“Post-Up” ideation is a simple way to capture input from a team without turning a working session into an unproductive debate. It works well for identifying problems, refining opportunities, and generating solution concepts. The strength of the method is parallel…
Market Size & Revenue Math – What Actually Matters

My business development process begins with identifying a problem or need you can address in a market. You can come from structured ideation, domain expertise, or direct customer exposure. It should align with your technical capabilities, operating strengths, and access. Before doing…
New 2.6gal Planted Aquarium

My newest tank. I have been away from the hobby for ~10 yrs but good to be back. We spent some time in the country this spring and my son loved playing in the streams and river, catching trout fry…
BBQ Smoked Turkey

My new Thanksgiving tradition is the BBQ and smoke the turkey. Have dialed in the process over the last 3 Thanksgiving’s and I am hooked! I am using a standard propane grill so the key to the flavor is the…
Sourdough Bread: Baking

Assuming you have grown your own sourdough starter, you are now on your way to a delicious boule of bread! I follow Jim Lahey’s no-kneed recipe for bread but I substitute my starter for the yeast and I subtract our…
Sales Primer and the Decision Making Unit

I am not a traditional “salesperson,” and this is not a guide on how to sell. This is a practical framework to understand how buying decisions actually get made—particularly in complex, B2B environments. Most failed opportunities are not due to…
Sourdough Bread: Starter

A few years back I started making sourdough bread. The key to sourdough is growing your own yeast culture: starter. This starter is then used in place of store-bought instant yeast. The starter combined with a rustic style of fermenting the bread…
Custom HO scale CT DOT P32AC-DM

Perhaps the most attractive locomotives out there are the Connecticut Department of Transportation P32AC-DMs. These modern passenger locatives are painted in a revival of the New Haven McGinnis scheme. The mouthful locomotive designation includes the “-DM” as these unique P32s can run off…
DiY LED Aquarium Lighting

Last week I put together a new LED lighting upgrade for my 8-gal Hex freshwater aquarium. The 8-watt screw in fluorescent wasn’t putting out enough light to grow plants. It might seem like 1-watt/gal would be enough, but the bulb…
What a Delivery!

This has to be the best fruit/veggie box I have received yet from Boston Organics service. It is my standard $29 “dogma box” of local veggies: Apples, beets, cabbage, celery root, red onions, potatoes, black radishes, sunchokes, and white mushrooms…
Welcome

Welcome to the JustinMcClellan.com! Maintaining this occasionally as a place to post projects, business/management concepts and other thoughts. Be sure to also visit my LinkedIn profile as well as my consulting firm Integracer Consulting. Thanks for visiting.
Reef Aquarium

Salt Water Reef Aquarium 10 Gallons About 2004 About 2005-2006 The tank, at its peak. I was using Brookline, MA tap water! A lot of work went into that coral. Closeup of the candy cane coral